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CLEECHAIN
N
CAMPAIGN
A campaign set in the atmosphere of a classic American high school movie, where a newcomer tries to find their way in a new environment. Everyone has their own clique, their own love story, yet they are all connected by the same uniforms. So how do you stand out?
"Say it loud, say it proud, say it with cleechain."
The main campaign video was teased through a series of clips that introduced the faces of the main video along with the actions they later take on in it. At the same time, one of the key narrative elements was revealed – the cleechain vending machine. It serves as the central point through which people can be placed into certain groups.
Credits
Client: Cleechain
Director: Petr Silovský & Libor Labello | Production Manager: Karolína Michková
DOP: Petr Silovský | Gaffer: Prokop Steiner
Edit & Grade: Petr Silovský | Voice Over: Nicole Isabel Hasek
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