BRAND
LAUNCH CAMPAIGN
Leovera is a new candle brand born in the Czech Republic, representing tradition and delicacy. It was clear that the launch campaign would set the visual tone and perception of the brand for the time to come. Therefore, it was essential to reflect the quality, family craftsmanship, and the uniqueness of its fragrances in the brand video.
The working title of the campaign was Essence of Contrast. The concept focused primarily on the interaction between the characters on screen and the candles themselves. The candles are available in black and white glass, and we placed them into corresponding atmospheres based on this contrast.
Another important aspect was to showcase the diversity of the fragrance essences, as each candle is composed of a wide range of ingredients.
The brand video is just the tip of the iceberg, while the rest of the work consisted of countless visuals for social media, product photography for the website, and printed materials
